Essentially phrase substitution is a brother to synonym substitution, it comes from the premise that changing words makes content unique. With phrase substitution one changes anything from a single word up to a whole paragraph, one can use one variant, or more, there is no fixed limit on how many variants there should be. Some systems use phrase substitution in conjunction with other forms of rewriting, Content Composer is one of those. These integrated systems can give the most flexibility and degree of change. However, phrase substitution, used on its own can also be a very viable article rewriting strategy. In addition to Content Composer I use a program from Cuztech which is pretty basic but very easy to use. Their PLR Spinner allows the user to very rapidly create even hundreds of unique articles in minutes using very simple techniques. To create versions one simply types {version one of article|second variant} and lets the software spin as many new versions as you wish. The great thing about phrase sustitution is that the process of making the new versions of the article is very natural, no need to think about dictionaries and thesauruses, just write and instead of throwing out changes that you might have previously discarded you keep them! Systems like PLR Spinner even enable users to ‘nest’ changes within the brackets, creating whole new levels of change.

Compared to synonym substitution phrase substitution is favoured because it usually changes the structure of the article as a whole. It works best when the user changes whole phrases with differing numbers of words in them.

Most of the Phrase substitution software does not keep track of how much variety there is between one version and another, this is a failing. Content Composer does enable these comparisons of duplicate content to be made and as a free gift to all readers we have, courtesy of the guys at Content Composer, software that you can use with your favourite rewriter to see just how good a job it is doing! Free Duplicate Content Checking Software

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