It does make submission of articles to any directory or e-zine easier because Content Composer has good control over what printers call the ‘mechanicals’: file format, page width, line breaks, hard returns etc etc. So, for example, dealing with PhantomWriters is easier becasue you don’t need to worry about page width; click a button and it it is done. Same for the ezine publishers. If a site has a choice of HTML and plain text you probably want HTML for the prettiness you can get and control over the eventual appearance. CC gives you that control.

Also, don’t forget that setting up Content Composer to produce its output is not the work of 14 seconds either! But, unlike some competing products there is no pretence about it. However the level of control that you have means that you can get decent results pretty fast, the greater the degree of variation you get, the greater the potential variants, the more you have to put in, but the curve is REALLY in your favour.
Here’s what I mean…

To write an article 500 words on a topic that I know, for me, takes maybe 45 minutes.
To modify it to make a second version, by hand, but without any knowledge of how I have changed, how much I have changed the article, how the keyword density and prominence have changed - perhaps ten more minutes. To make another version maybe another ten minutes. Another, well, it starts getting hard. I am running out of ways to say the same thing!

Using ContentComposer, to write the article 45 minutes, Prepare it for making multiple versions, perhaps 15 minutes, maybe a little longer. Press the button and zip, 20, 30, 40 versions and, if well prepared, all readable, decent quality content.
The time saving here in preparing different versions comes not from the time saved in preparing for just one extra copy. It comes when you want, for whatever reason, to have many versions. I used to think I’d never want many versions of the same article, now I do! For reasons why look at this search results page. At the time of writing, on that results page of the ten pages shown, five of the pages are mine and all link to the ‘money page’! That would not be possible if all the posts were identical.

BTW, if you get writers block, or just want to know a little more about your theme then you’ll love Content Rover, the article and press release search tool built into Content Composer. This now has around 500,000 pieces of content to search through. Whilst Content Rover has been around for a while, those of you who know Instant Article Wizard will see how this can help you…