April 15, 2008

I Use Content Composer

I use Content Composer, have done since it first came out many months ago. It is a very useful tool for managing the process of content creation. It is hard to see how JetSpinner could suggest that Content Composer is a clone of their product, not least because CC has been around for longer, I think, than JetSpinner and the other basic spinner clones that have recently sprung up like mushrooms on a damp morning.Like all tools this one will do nothing by itself and so you will read no claims of results in terms of money made or rankings achieved from me. Just as I make no claims as to the search engine rankings attributable to my computers - they are just tools!I use Content Composer to manage my work flow. On an individual level I use it to write articles that are targetted to keywords and phrases, where I get feedback as to how the article is shaping up in terms of the content and structure. I use the built in content database to seek research, ideas and beat writers block. The raft of thesauruses (thesaurii ?) help me to find appropriate words.
If I want to generate multiple copies of content then I use CC to insert keywords from my keyword lists, produce variable titles and different versions of the article, this done in various ways according to my needs.
Sometimes I use a more basic tool such as PLR Spinner from Cuztech or Content Spooler for rapid, basic hit ‘n run tasks. These tools certainly have a place.
I am just starting to get to the point of managing other people’s work and here there are more tools to help me. I already use the plagiarism detector and the comparison tools, but soon I will be providing ghostwriters with a copy of Content Composer Lite, a version of the software that is designed to enable users to write content to my specifications and in such a way that the output meshes with my needs. So they will have my keyword lists, be able to see how well they are doing at meeting my goals and I will be happy because I get the content in a form I can use without re-editing to get rid of double line spaces, fixed width formatting, junk top and bottom and horrid smart quotes, no more encoding issues either.Users of Article Announcer, Themezoom, Orwell and PortalFeeder will like the integration with those systems. If you are not likely to be interested in such tools then, well, CC is likely not your bag either.

This is not a tool for all. If you are simply rattling off a few articles and want to get a few easy variations then, yes use JetSpinner et al, the cheaper the better. If you want to use a system that will help you manage and grow your business by providing requisite functionality then Content Composer may well be a smart bet. In terms of the package the price is very viable. Unique product creating a new market niche and saving loads of management and creative time

Just go to Content Composer’s salespage to find out more!
Oh, I just checked, there is a money back guarantee. If you have the money but are not sure then take Content Composer for a test drive. If it is useful, then keep it,  if not well, just take advantage of the refund guarantee.

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January 25, 2008

Spin Ready PLR is Available Now.

A short while ago Spin Ready PLR, from the ContentComposer guy, Jason Potash, opened their doors. I only just now had the chance to look the over over, it looks very good.

I am not going to recover everything in the offer but this is not just about Spin Ready content to plug into Content Composer so that you can avoid duplicate content filters. There is much more. Among the ‘goodies’ are audio books, graphics, free version of Content Composer and a cool extra in the form of advertorials to enhance the clickthrough rate to the researched affiliate programs.

Membership to SpinReady is capped at 350 members to preserve the value and it looks to me that this is well worth a read of the veeeeery long sales page.

Please, take a look while the opportunity is there. (Guess who is now a member ;) )

I’d look at this as an opportunity to outsource your content creation without breaking the bank.

To learn more about Spin Ready PLR CLICK HERE.

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January 24, 2008

Free ContentComposer? Surely Some Mistake!

What if I told you that later today you could get ContentComposer for free…

‘What’s the catch?’ would, I am sure, be the response.

Well here’s the deal. In all honesty I don’t know too much but what I know I will share along with the all important link to visit on Friday 25th January at 12 Noon, Eastern Time.

Jason Potash the guy behind Content Composer and Article Announcer has been running a small scale Private Label Rights operation for users of Content Composer. The business is called Spin Ready PLR and what they do is provide users of ContentComposer with PLR articles every month. The unique feature of these articles is that they are already set up to run in ContentComposer so it is a piece of cake to create truly unique content for your websites and blogs. No more duplicate content worries, even if you never rewrite a single article!

Normally with PLR the users must share the articles with hundreds, if not thousands of other users unless the content is rewritten, by hand, over 70% of PLR users rewrite some or all of the articles that they buy. Spin Ready PLR provides the users with content that, as soon as it comes out of Content Composer is unlikely to be the same as any other user’s content. Jason even limits the numbers of subscribers to his membership to control this aspect.

What this means is that every member of Spin Ready PLR gets unique content, written by humans and of uniformly high quality. Hundreds, even thousands of articles ready for blogs, ezines, newsletters and websites.

But the downside was that in order to use this resource you had to own ContentComposer. Well, not any longer. Jason has introduced a version of Content Composer specifically for members of SpinReady PLR and on Friday at 12 noon the doors open to enable just a few - I understand less than 100 - people to join Spin Ready PLR.

Now, do not misunderstand, this version of Content Composer is designed to be used with Spin Ready PLR and is not fully functional, it does not in any sense replace the full version of CC that costs hundreds of dollars, just the transform functionality and some of the editing is available but the real opportunity here is access to this unique and high quality content. (and a chance to get an idea of why hundreds, if not thousands of people use Content Composer every day!)

Here is an idea of the numbers involved:

Spin Ready PLR provide 200 seed articles each month. Used without additional editing this gives up to 7200 articles output. With additional editing this figure increases and ensures that the chance of somebody else using the same content is negligable to zero.

I don’t know how the niches are broken down, but assuming 10 niches of 20 articles, that gives the opportunity to have about 700 unique articles pointing at each of your niche sites - how many blogs can you set up to run automatically all with valuable niche content, all pointing at your main sites.

This solves a load of problems in one fell swoop.

No more duplicated content.

No more rubbish machine rewritten content.

Sites that you an be proud of.

I like this concept. :)

So, take a look at the Spin Ready PLR site when they open at noon Eastern time today and be quick before all the slots go. Then use the profits from your new sites to buy a ‘full’ version of Content Composer - then it really will seem free!

 

 

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August 1, 2007

Article Writing - Avoid Plagiarism Complaints

With the rise in spun or rewritten article submissions has come a new problem. Article directories that insist on original content and actively check for it - sites such as EzineArticles.com are now suspending user accounts for using plagiarised content in their articles.

Sometimes the suggestion is justified - too many people still think that changing a few words in a PLR article makes it unique and gives them copyright.

However, many users of rewriting tools are simply the victims of circumstance. What happens is that the writer researches and creates a genuinely original article, written in his own voice and with an orginal slant. Then the writer uses Content Composer or other rewriting or spinning tools to create multiple versions of the same article - again a valid approach.

The problem is that with some/most tools all that happens is that the writer makes several versions of the article and then the phrases or sentences are mixed together from the different versions, creating many new versions of the article. When these articles are submitted then any plagiarism detection tool will pick up that a particular phrase has been used in more than one version of the article and it is flagged as being plagiarised/copied work.

ContentComposer is not so likely to have this problem as it uses both substitution at the phrase/sentence level, but also at the individual word level - one of the  reasons it is so useful for creating good articles from the LSI (latent semantic indexing) perspective.

But, even users of Content Composer can come unstuck!

However there is a solution.

Keep a paper trail/audit trail of all your work. Some tools make this easier than others, but when EzineArticles ask you to prove that your work is really your own some kind of record is very handy!

Ona simple level, PLR Spinner from Cuztech enables the user to simply cut and paste all the intro paragraphs into a single text file. Showing any enquirer the dated list of paragraphs and titles should suffice.

With Content Composer a simple copy/paste of the original document setup window with its tokens should demonstrate what has been done and a copy of the text file itself would be confirmation. The important thing is to keep these records and not to discard them just because the article has been used!

As the article marketing enviornment becomes more sophisticated we need to keep up to date with developments and use tools that enable us to manage change within our internet marketing business.

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April 14, 2007

Questions about Article Announcer and Duplicate Content Checking.

From another forum to which I contribute comes the inspiration for this post about Article Announcer and the ContentComposer duplicate content checker.

A poster asked about Article Announcer being featured in one of the ContentComposer demo videos. Confusion had arisen because Article Announcer was featured in submitting content to article directories. So I felt I’d address the issue here. Article Announcer is a premium article submission tool, one of its leading benefits is that one can submit different versions of articles to article directories and thus avoid any possible issues in respect of duplicated content filters.

Article Announcer is one of Jason Potash’s products so it seems to me to be perfectly sensible for him to feature it in his promotional tools. Content Composer does mesh very nicely with Article Announcer and the ‘Auto-rotate’ functionality but there is not any NEED for AA in a ContentComposer environment. In fact, the competing Article Post Robot also enables the use of multiple versions of articles to article directories and it is much cheaper than Article Announcer. Although it is not as complete a system, APR is a very fine piece of software.

So, among the most important benefits that one might look for in an article submssion software to be used with ContentComposer is the ability for the submitter to handle different versions of the article.

At the same time a question was raised about the use of the plagiarism detector in ContentComposer. A suggestion was made that its primary reason for being was to enable Content Composer users to more easily get away with plagiarism. This is not so.

The plagiarism detector is a part of the content management toolbox. As our businesses grow we start to need to source our own content; we outgrow PLR and syndicated sources as sole suppliers and need to employ our own writers, usually as freelancers. Sadly, not all of these writers are entirely honest and they will try to re-use content or fob the buyer off with plagiarised material. Very sensibly ContentComposer incorporates a tool to help manage this real issue. Of course, the owner of CC can also use it to compare his own writing with that of his source materials, a perfectly legitimate use. Of course though, like almost any tool, ContentComposer’s plagiarism detector can be used for bad purposes and also aid the determined copyright infringer.

I suggested to the poster that if the first and lasting impression of the use of the plagiarism detector was to enable ContentComposer users to get away with plagiarism then his business was probably not at the stage of development to warrant buying into this content management tool. ContentComposer is NOT suitable for every business at every stage of its development. Chances are that if there is no content strategy in place then CC will not be fully occupied, although for businesses growing and systematising ContentComposer probably makes a lot of sense as a tool for now and the future.

For readers of these posts, please remember, ContentComposer is not just an article rewriting tool. Whilst content spinning is a part of ContentComposer’s functionality, the reason for the existance of CC is as a tool for managing the content creation process from end to end.

Andrew.

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April 9, 2007

Plagiarism Checking in ContentComposer

There are two versions of ContentComposer; ContentComposer and ContentComposer Lite. The full version of Content Composer has a great tool that automatically checks your article’s text and content plagiarism - absolutely necessary to ensure that work that you have outsourced has been completed honestly.

Here’s how plagiarism checking works in Content Composer.

1) Look for the plagiarism-check icon, the green check mark, it is third from the right, on the icons toolbar at the top of the page.

2) Click on the icon and Content Composer will run a plagiarism check of your article content. You can also run a plagiarism test by choosing ‘Tools > Check Plagiarism of Article’ from the main toolbar.

That’s it!

Plagiarism checking: behind the scenes

When you run the plagiarism-check tool, Content Composer selects, at random, five sentences from the article’s content and searches on the internet for similar text. After a couple of minutes the results are shown on your monitor and you can immediately see if you have a problem.

If Content Composer’s plagiarism report comes up clean, there will be no links shown. If Content Composer found something that may have been copied from another document, it will display a link to it.

The links shown in the plagiarism checker’s report are to the websites that contained one or more of the randomly chosen sentences. When you click on a link, you will be taken to the web page where the suspicious text was found.

Bear in mind that Content Composer will randomly select five sentences from the article’s content. The chosen sentences can be very complex or very simple. Simpler sentences (such as ‘exercise is healthy’) are more likely to be found as suspicious links, but they are not necessarily plagiarised. In such cases discretion is needed. If an article look suspicious then I’d suggest re-running the test. ContentComposer will select different sentences. If these too bring up duplicated content then it is likely that a chat with the ghostwriter is in order.

From the user’s perspective, this quick management tool can increase confidence in his writers and enables him to maintain high standards within his writing team. Personally, if I find copied material in an article I will confront the writer, inform him of the problem, expect a rewrite and, if the content is of acceptable quality then I’d continue to use the writer; after all, he now knows that I have the tools to keep him honest, I do not need to educate him further.

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April 6, 2007

Content Composer Review: ‘Ready to Publish’

Within Content Composer there is a standard file format specifically for CC and Content Composer Lite. But output comes in 3 forms, Content Composer format (CCF) which allows for easy interchange between CC/CC Lite. Plain text, for going anywhere and HTML so you can just insert the content ready formatted into web pages or article submissions sites, or directly into directory submission pages.

It does make submission of articles to any directory or e-zine easier because Content Composer has good control over what printers call the ‘mechanicals’: file format, page width, line breaks, hard returns etc etc. So, for example, dealing with PhantomWriters is easier becasue you don’t need to worry about page width; click a button and it it is done. Same for the ezine publishers. If a site has a choice of HTML and plain text you probably want HTML for the prettiness you can get and control over the eventual appearance. CC gives you that control.

Also, don’t forget that setting up Content Composer to produce its output is not the work of 14 seconds either! But, unlike some competing products there is no pretence about it. However the level of control that you have means that you can get decent results pretty fast, the greater the degree of variation you get, the greater the potential variants, the more you have to put in, but the curve is REALLY in your favour.
Here’s what I mean…

To write an article 500 words on a topic that I know, for me, takes maybe 45 minutes.
To modify it to make a second version, by hand, but without any knowledge of how I have changed, how much I have changed the article, how the keyword density and prominence have changed - perhaps ten more minutes. To make another version maybe another ten minutes.
Another, well, it starts getting hard. I am running out of ways to say the same thing!

Using ContentComposer, to write the article 45 minutes, Prepare it for making multiple versions, perhaps 15 minutes, maybe a little longer. Press the button and zip, 20, 30, 40 versions and, if well prepared, all readable, decent quality content.
The time saving here in preparing different versions comes not from the time saved in preparing for just one extra copy. It comes when you want, for whatever reason, to have many versions. I used to think I’d never want many versions of the same article, now I do! For reasons why look at this search results page. At the time of writing, on that results page of the ten pages shown, five of the pages are mine and all link to the ‘money page’! That would not be possible if all the posts were identical.

BTW, if you get writers block, or just want to know a little more about your theme then you’ll love Content Rover, the article and press release search tool built into Content Composer. This now has around 500,000 pieces of content to search through. Whilst Content Rover has been around for a while, those of you who know Instant Article Wizard will see how this can help you…

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Using Snippets to Create Unique Content

A strategy employed by several tools, often web page builders, is to create a snippet of text from a source that is not the current article/page. This snippet of text, ideally, uses keywords from the topic of the main article in order to increase relevance.

The concept is simple; search engines, currently do not read HTML and so they ’see’ only the text on the page. When the search engines parse the page content they index the content of the article, including the text snippet, and are supposed to count the whole as unique content.

There is support for the validity of this approach. In practical terms it is the same as the ‘Google approved’ method of uniqueifying by adding relevant commentary to an article. The technique of having text boxes is a recognised page/site design technique as it increases reader involvement in the page and, if the snippets carry functioning links, enables the reader to easily follow his/her interests deeper into the site. Thus it is unlikley that the use of snippets, per se, will ever be penalised by search engines but they may begin to start to consider the footprints that may be visible.

Some snippet insertion systems use a very heavy footprint such as a ’snippethere’ tag which makes it obvious what is happening is an artificial attempt to game the search engines. So, if considering using such a tool check the actual page output before purchasing it!

ContentComposer does not use snippet insertion as the tool is not a page builder. Adding commentaries to Content Composer documents is, though, very easy.

I use snippets extensively in my sites when I am using large quantities of syndicated material and wish to avoid duplicate content filtering whilst still providing value to my readers. In practice it seems to work well, especially when implemented with a strong link building strategy.

 

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April 1, 2007

Content Composer From the Forums

I visit a few forums and today I wrote a post that I thought I’d share, in an edited form.

The post was about why people use a tool like Content Composer and placing the program into context, bearing in mind that ContentComposer is much more than an article spinner or article rewriter.

…Somebody asked about videos and how they show what Content Composer can do, here are a few that cover the ground quite well: Content Composer videos

A question arose as to why one might want to have more than one version of an article. A very good question. There are good reasons why one might want multiple versions of an article, here’s a few, without focusing on the techniques to make them:
1) To refocus an article on a new niche or subniche: Dog care to poodle care, alsatian care, pomeranian care, you get the picture.
2) To make different versions of the same article to maintain freshness on a single, but growing site.
3) To provide to article directories, content exchange schemes and other content syndication services. (the need and quality issues are IMHO seperate)
4) To provide content for blog farms whilst still offering reader value.
5) To enable use of the same base content on several static sites in the same niche.
… I am sure there are more, but the utility is clear.

A point was made that one can use a tool such as Dragon Dictate to rewrite a single PLR article, this was my response: I agree that using any decent rewriting tool will take most folks longer than dictating and transcribing a single rewrite for a single use. If that is ALL that you might ever use Content Compser for then you absolutely should not consider using it. If you write to keyword targets, use thesauruses, work with ghostwriters, run out of inspiration for new articles, use content in more than one place, write into silos, find goal attainment indicators useful then you have a useful application in Content Composer. At the moment I know of no other products in this niche, so I can mention only CC…

One guy an existing user gave a really cool commentary about statistical implications of settings within ContentComposer.  I honestly do not see Content Composer as primarily an article spinner/rewriter, this is just a part of its functionality but you have gotten pretty deep in there. If there is functionality that you would like to see then contact Jason, he is interested in what users say.
For me ContentComposer is a management/creation tool, of which article rewriting is just a part. Prospects to the tool have, from what we can see, concentrated upon the rewriting functionality and rather missed the rest! My guess would be that longer term users come to appreciate stuff like the Content Composer Lite application that makes it easier to manage the work of ghostwriters, help them to attain your goals and to integrate their output into your work more easily and cost effectively.

As an addendum to this post, it might be worth pointing out the following ‘case study’. http://ContentComposerReview.com did not exist until 9th March. I used several promotion methods to obtain fast results:
1) The site was built on the WordPress platform, although it is not used as an automated blog, all posting is manual.
2) I used social bookmarking to bookmark all the new posts.
3) I built links from other sites.
4) The content was promoted, to some degree, by posting to a network of blogs that carry content on related themes. These posts were all rewritten versions of content placed upon the site. Several of those posts initially outranked my own posts on my site, a good reason for having rewrites done. The first appearances of my content and thus links was always through this network of blogs. I doubt that had the content of each post, on each blog been the same that I’d have such fast, or successful, results.

Results:
The main site was spidered and indexed rapidly, as is common with LAMMs. After 3 days my site was featured in the first page in Google for the main keywords and at the top of page two for the same keywords as narrow searches. By the time the product launch came around I was on the first page for a whole slew of targeted keywords. Blog network posts surround my results. I have at last look, around 1400 back links listed in Yahoo!
Thus far conversions from site visitors are not bad.

To what degree is this due to having used unique and rewritten content?
I think a significant degree. I am sure the blog network posts would have been discounted had they been all the same, although I did not do complete rewrites, spending only a few minutes on each.
Best result of all, my next holiday is now going to be free, apart from spending money. ;)

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March 29, 2007

The First Content Composer Review?

I have been using Content Composer for some months now but I felt that it would be wrong to tell more about CC than Jason had revealed in public.

But today’s the day so here goes.

What Is Content Composer?

Content composer is an integrated application specialised toward those who create or manage the creation of content (articles) for websites. Actually there are two separate applications, Content Composer and Content Composer Lite which is designed as a sophisticated text editor for use by ghostwriters and freelancers working on projects for those who outsource content creation. We will come to this aspect later.

Content Composer takes an ‘end to end’ view of the process, it is not just a text editor, it is not just an article rewriter, it is not an article database, a management tool, duplicate content checker, keyword checker and measurer. Content Composer is all of these things and more. This is an integrated application, like Microsoft Office is for office work, so Content Composer is for content workers and those who manage them. In many ways this is a unique application.

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