I visit a few forums and today I wrote a post that I thought I’d share, in an edited form.

The post was about why people use a tool like Content Composer and placing the program into context, bearing in mind that ContentComposer is much more than an article spinner or article rewriter.

…Somebody asked about videos and how they show what Content Composer can do, here are a few that cover the ground quite well: Content Composer videos

A question arose as to why one might want to have more than one version of an article. A very good question. There are good reasons why one might want multiple versions of an article, here’s a few, without focusing on the techniques to make them:
1) To refocus an article on a new niche or subniche: Dog care to poodle care, alsatian care, pomeranian care, you get the picture.
2) To make different versions of the same article to maintain freshness on a single, but growing site.
3) To provide to article directories, content exchange schemes and other content syndication services. (the need and quality issues are IMHO seperate)
4) To provide content for blog farms whilst still offering reader value.
5) To enable use of the same base content on several static sites in the same niche.
… I am sure there are more, but the utility is clear.

A point was made that one can use a tool such as Dragon Dictate to rewrite a single PLR article, this was my response: I agree that using any decent rewriting tool will take most folks longer than dictating and transcribing a single rewrite for a single use. If that is ALL that you might ever use Content Compser for then you absolutely should not consider using it. If you write to keyword targets, use thesauruses, work with ghostwriters, run out of inspiration for new articles, use content in more than one place, write into silos, find goal attainment indicators useful then you have a useful application in Content Composer. At the moment I know of no other products in this niche, so I can mention only CC…

One guy an existing user gave a really cool commentary about statistical implications of settings within ContentComposer.  I honestly do not see Content Composer as primarily an article spinner/rewriter, this is just a part of its functionality but you have gotten pretty deep in there. If there is functionality that you would like to see then contact Jason, he is interested in what users say.
For me ContentComposer is a management/creation tool, of which article rewriting is just a part. Prospects to the tool have, from what we can see, concentrated upon the rewriting functionality and rather missed the rest! My guess would be that longer term users come to appreciate stuff like the Content Composer Lite application that makes it easier to manage the work of ghostwriters, help them to attain your goals and to integrate their output into your work more easily and cost effectively.

As an addendum to this post, it might be worth pointing out the following ‘case study’. http://ContentComposerReview.com did not exist until 9th March. I used several promotion methods to obtain fast results:
1) The site was built on the WordPress platform, although it is not used as an automated blog, all posting is manual.
2) I used social bookmarking to bookmark all the new posts.
3) I built links from other sites.
4) The content was promoted, to some degree, by posting to a network of blogs that carry content on related themes. These posts were all rewritten versions of content placed upon the site. Several of those posts initially outranked my own posts on my site, a good reason for having rewrites done. The first appearances of my content and thus links was always through this network of blogs. I doubt that had the content of each post, on each blog been the same that I’d have such fast, or successful, results.

Results:
The main site was spidered and indexed rapidly, as is common with LAMMs. After 3 days my site was featured in the first page in Google for the main keywords and at the top of page two for the same keywords as narrow searches. By the time the product launch came around I was on the first page for a whole slew of targeted keywords. Blog network posts surround my results. I have at last look, around 1400 back links listed in Yahoo!
Thus far conversions from site visitors are not bad.

To what degree is this due to having used unique and rewritten content?
I think a significant degree. I am sure the blog network posts would have been discounted had they been all the same, although I did not do complete rewrites, spending only a few minutes on each.
Best result of all, my next holiday is now going to be free, apart from spending money.