Almost 9 months ago I was invited to try a new piece of software, a product that was sold for just one week before being withdrawn from the market. I was a beta tester for that product, Content Composer. Here is what I wrote at the time:
“I am very impressed. Content Composer provides a management solution for those who are serious about content creation, outsourcing writers, or who are writing a lot of content themselves.
Because you need to provide content that fits into theme silos, or across pages or sites Content Composer gives you real time feedback of keyword density and count – live, as you write or edit articles – a very useful feature!
Because there are dishonest people, you can check all content against the major search engines, see instantly that the work you have paid for is unique to you!
You need to maximize your time and so Content Composer allows you to make multiple variations of your articles in a way that looks natural and readable for human readers.
As the owner of an article directory, I see too much content that has been ‘generated’ by content spinners and mutators, I reject it as soon as I see the obvious tell-tale signs. The content variation tools offered by Content Composer enable users to produce articles that will pass my checks and I am always happy to receive unique, quality content!
For serious users of Article Announcer the new management tools of Content Composer will come as a Godsend – not just multiple resource boxes, but multiple article variants!
I used Content Composer as a standalone product and found it to be first rate, it will change the way I manage my workflow. The documentation is first rate. But its real value will come as a part of a full-on, integrated content creation and management system:
Content Composer to create and manage the words/articles.
Portal Feeder to handle the website management/content management.
Article Announcer to handle site promotion and traffic generation.
Make no mistake, this is a professional package offering a step forward for content creators and their managers! I know of no other comparable product.
Thanks for the opportunity to work with this and learn how to benefit from it.”
Andrew Wilson
Nine months later and my opinion is unchanged. I use Content Composer and if it were for sale would still recommend it to the serious user of real content on their websites. Content Composer is not designed for the dilettante but for the serious user who needs to manage the whole process of content creation in a scalable manner – no changing tools or systems, but building a business.
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A year or so ago I thought I had invented a new word ‘uniqueify’ turns out I had not, but it ain’t exactly common. I was writing at the time about making content, articles, on web pages appear to be unique without necessarily writing loads of new articles. It turns out that this has become something of a hot button topic.
There are only a limited number of ways that content can be uniqueified, made unique so that it is not filtered by search engine filters and thus making it more likely to be seen by search engine users. Not all the following are equally effective, I will discuss the effectiveness of the methods later.
1) Top & Tailing – adding a commentary and postscript to an article to provide genuinely useful additional content and context to an article that may have appeared in many other places. This can be automated and there are quite a few software packages around that add random but not unique top and tail paragraphs and often a middle paragraph as well.
2) Synonym substitution – here the content maker takes an article and then changes words, usually using synonyms so that the content appears to be different. This process can be done by hand using a word processr such as Open Office or MicroSoft’s Word. Over the past year we have seen software designed to make the task automatic, or semi-automatic.
3) Phrase substitution – a step up from synonym substitution and often used at the same time as an extension of the technique. Usually the phrases, sentences or even entire paragraphs are generated manually.
4) Matrix substitution – this is really a method of implementing item (3) above so that multiple copies of an article can be created. Each unit of text is assumed to fit next to the other and so version one of paragraph one can sit above version two of paragraph two. This being the case if one has 3 versions of each of three paragraphs then one can make up to 27 different and readable versions of the same article, of course the degree of uniqueness will vary, some being totally different to the original and others being almost the same.
5) Snippets – these are small pieces of text inserted either randomly or by associating theme keywords into the article. The purpose is not to make the article appear unique to the reader, for whom they stand out, but for the search engines. When well implemented they can add interest for readers, leading them further into the website. As a genuine layout technique they are effective as even if they are picked up by search engines they have a legitimate place and so are unlikely to be sanctioned by them.
6) Markov Chaining – this is a mathematical process that is designed to create real looking text, at least from the perspective of search engines. For humans this kind of text is gobbledegook although sometimes it seems to almost make sense! Here is an example of text using a well set up Markov Chain: http://www.jwz.org/dadadodo/dadadodo.cgi It looks almost real, yet makes no sense and if you refresh the page you get a completely new page of text but based upon the original version. It is obvious why people generating spam pages by the million love to use this technique!
Each of these techniques has a place and some value, we will look at how and when these methods can work, and their relative merits, in a later post.
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Filed under Article Rewriter, Content Composer, Content Strategy, Duplicate Content, Uniqueify by on Mar 10th, 2007. Comment. 
Top and tailing an article is probably the easiest way to make an article seem to be unique. In fact, of course, the article itself is unchanged all that is done is to add some content above and below.
The fact that an item is actually unchanged is one good reason to use this strategy with syndicated content from article directories. The webmaster can write a brief commentary on the article, give his impressions and spin and yet not break the rules about leaving article directory, syndicated content unchanged. Because search engines currently tend to consider the whole page in their duplicate content calculations this can be an efffective method of managing the duplicate content issue. The important factor here is to add context to the article so that there is a reason to show your article to readers instead of another version.
For example, if you have picked up an article on glue to put into your model aircraft site. If you simply place the article, with no commentary or additions, all the search engines will see is the content about glue and thus relegate it to the rest of the copies of the same article. But, if you write a commentary and relate why glue is relevant to model aircraft – how it is used to fix models together and why this articles is relevant to model aircraft makers then you have unique content available nowhere else (unless another model aircraft site has the same article and almost identical commentary…)
Problems with top and tailing: Too often people use top and tailing with cheap (or free) automatic scripts that simply insert templated paragraphs with little or no relevance to the content above or below. This can be picked up by search engines relatively easily and thus may have the opposite effect to that hoped for – imagine getting your page relegated because of the number of times that a particular intro paragraph has been posted! This form of uniqeifiying in probably the least effective method and seems to be dying out as search engines and users catch on to the problems it causes.
Conclusion: When used correctly top and tailing can be a very effective way to get extra mileage from content that has been used elsewhere. It can sidestep the duplicate content filters imposed by most search engines. The downside is that to do it properly takes quite a long time. The commentaries have to be written for each article and by hand. Templated solutions are not effective
I have been using Content Composer to create commentaries for my syndicated articles. One can simply cut and paste a syndicated article into the editing panel and then write, with the aid of Content Composer’s keyword relevancy tools, a commentary that refocuses the whole page onto the site’s specific theme. With Content Composer I can, in about 30 minutes write themed commentaries for the whole of a niche portal built around syndicated content. Much faster than writing a single article (for me at least) and yet as effective in SEO and readability terms.
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Filed under Article Rewriter, Content Composer, Content Strategy, Duplicate Content, Uniqueify by on Mar 12th, 2007. Comment.
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